Altidude is ToddZ

“Seth Godin has ginormous balls. There, I said it.

This morning, Seth used his much respected blog to reveal the news about Brands In Public. If you missed it (and if you did, you should really adjust the volume on your Internet) …he loves you so much that he has sent his team of goblins out to register your Brands in Public company page for you, fill it with scraped content (blog posts, tweets, Google News, Trends, etc) and then lock it down so that you have absolutely no way to touch or control it. Unless you pay him.

Four hundred dollars. A month.”

— Lisa Barone of OutspokenMedia is outspoken in “Seth Godin Tries Out Brandjacking”

Though Godin’s approach is marginally more transparent, it still smells an awful lot like the GetSatisfaction.com debacle.

Special bonus slam:
After Godin himself pipes up in Lisa’s comment thread, reader Geordie responds: “…if there was a Seth Godin Inc brand page on Brands in Public, maybe all of this “aggregated” discussion would be showing up there, providing the ‘perfect place’ to respond/monitor these conversations. Instead, Seth is responding to this discussion of HIS brand on this blog rather than his Squidoo page.”