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The selection and release of singles was classic record-label strategy. Smells Like Teen Spirit would go first, which would introduce the band to radio listeners, DJs, and programming directors. This would pave the way for Come as You Are, which would be the more likely hit.
That’s where the plan fell apart.
To say Smells Like Teen Spirit did better than expected is a monumental understatement. A song recorded in three takes with lyrics penned minutes before turned Cobain into the reluctant voice of Generation X.
